McIntyre Media — Homepage (WordPress)

McIntyre Media

Alex McIntyre

Alex McIntyre

Digital Marketing & Development

I am Alex McIntyre, a specialist in digital marketing, content creation, and front end development with over 18 years of experience. This includes nearly seven years as Senior Marketing Director for Battery Joe.

I specialize in high performing ad campaigns, digital and print design, web development, Google Ads, Merchant Center, Analytics, Search Console, Google Business optimization, and SEO strategies.

I am currently seeking full time opportunities in the Lubbock area or remotely. I also provide contract services to small businesses both locally and nationwide.

If you believe I would be a strong fit for your team or have a project that needs expert attention, please reach out through the contact form below or email me directly at amcintyretx@gmail.com.

Core strengths

Skillset

End-to-end digital marketing and development — strategy through execution.

Web Development

Fast, conversion-focused WooCommerce sites with custom builds.

Custom hero sliders, advanced search bars, featured product sections, and optimized product pages (900+ managed) on WordPress. Built for performance, mobile responsiveness, and ecommerce sales.

SEO Optimization

Technical SEO, on-page optimization, and content structure for growth.

Product page SEO enhancements, keyword integration, schema markup, and search visibility improvements across 900+ WooCommerce items. Drove organic traffic and Google Shopping results for Battery Joe.

Email Marketing

Lifecycle campaigns that nurture and convert.

High-performing hero banners, promotional sequences, and seasonal campaigns (Black Friday, holiday, product launches) with strong subject lines, preview text, urgency, and clear CTAs. Designed for Battery Joe’s email list to drive traffic and sales.

Social Media Content

Paid social creative and organic content systems.

Meta carousel and single ads, promotional videos, and seasonal campaigns (price drops, new products, services). High-conversion designs with strong visuals, urgency, and local targeting to drive store traffic and online sales.

AI Motion Graphics

Short-form motion for ads, reels, and brand.

AI-animated videos and motion graphics highlighting products (Battery Joe line, car/golf/marine batteries), services (free installs), and promotions. Dynamic effects, lightning animations, and branded storytelling optimized for Meta, TikTok, and web.

Print & Signage

Billboards, wraps, retail, and event graphics.

Exterior banners, battery label decals (top/front for 50+ SKUs), product displays, and in-store signage. Print-ready designs for warehouse openings, retail environments, and branded packaging.

Google Ads

Search, Display, PMax, and local campaigns.

Managed Google Ads and Shopping campaigns with strong product indexing, performance tracking, and results-focused creatives. Delivered visible search placements, shopping results, and efficient local/online traffic for Battery Joe.

Analytics

GA4, tagging, dashboards, and clear reporting.

Set up and monitored Google Analytics dashboards to track traffic, campaign performance, and ecommerce sales. Coordinated data-driven decisions with the team for optimized marketing and store operations.

Marketing stack

Tools

Platforms and software I use daily to plan campaigns, build assets, measure performance, and manage client work.

Design & Creative Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Lightroom
  • Adobe Dreamweaver
  • Adobe Acrobat

Web Development & Coding

  • VS Code
  • WordPress
  • Elementor
  • Cursor
  • Local (WordPress Local Environment)

Analytics & Google Suite

  • Google Analytics
  • Google Search Console
  • Google Merchant Center
  • Google Business Profile Manager
  • Google Ads
  • Google Workspace Admin
  • Google Drive (Docs, Sheets, Slides, Forms)

Social Media & Advertising Platforms

  • Meta Ads (Facebook & Instagram)
  • LinkedIn
  • Facebook
  • Instagram
  • X/Twitter
  • NextDoor
  • TikTok Ads
  • Loomly SM Management

Email Marketing & Automation

  • MailChimp
  • HubSpot

AI & Productivity Tools

  • Grok (Super)
  • ChatGPT (Plus)
  • Cursor.AI (Pro)
  • Claude (Pro)

Ecommerce Tools

  • WooCommerce
  • Modern Retail
  • ShipStation
  • Magento

Operation Platforms

  • Counterpoint
  • NetSuite
  • Tableau

Video & Motion Graphics

  • Adobe Premiere
  • Adobe After Effects
  • Grok

Microsoft Office Suite

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint

What I offer

Services

Modular support or full partnership — built around your goals and timeline.

Digital Strategy

Audits, roadmaps, channel mix, and quarterly planning.

Paid Advertising

Meta, Google, LinkedIn — creative + media + optimization.

Content & Motion

Copy, design direction, and AI-assisted motion assets.

Web Development

WordPress, Elementor, landing pages, and custom front-end.

Print & Signage

Retail, events, fleet, and large-format production files.

Email Marketing

Strategy, templates, automation, and performance reporting.

Career highlights

Experience

Key roles and major wins. View full resume →

Most recent

Battery Joe — Sr. Marketing Director

Lubbock, TX | June 2019 – May 2026

  • Designed and launched a comprehensive Google Merchant Center program with automated product feed integration (WooCommerce + Counterpoint POS), enabling real-time inventory sync and national visibility through Google Shopping.
  • Managed enterprise SaaS platforms including NetSuite (2021–2025): Oversaw discounts across continental branches, performed daily inventory updates, conducted sales analysis, and delivered executive reports to ownership.
  • Created and launched a custom delivery coordination system in 2020 using Gravity Forms, connecting store managers and delivery drivers with customers for on-site battery installs, services, and device repair pickup/delivery through customer-submitted forms and automated email workflows.
  • Built and scaled an AI-powered content system (leveraging Grok and other tools) that generated SEO-optimized titles, benefit-driven descriptions, technical tables, and structured data for 900+ products, dramatically improving organic search performance and driving consistent revenue growth (including multiple $3,500+ daily sales peaks from Google organic traffic).
  • Applied HTML, CSS, and JavaScript expertise for website customizations, UI/UX improvements, custom sliders, advanced search bars, and enhanced user experience on the WooCommerce platform.
  • Led full-funnel paid media campaigns (Google Ads, Meta, TikTok, X, NextDoor) and end-to-end email marketing strategies.
  • Collaborated cross-functionally with ownership, operations, regional sales, and branch managers on new business initiatives, operational workflows, customer service improvements, in-store merchandising, events, and tradeshows.
  • Optimized product pages for both DIY consumers and commercial buyers, increasing click-through and conversion rates through targeted keywords, scannable formatting, and schema markup.

Primitive Social — Social Media Manager / Web Developer

Lubbock, TX | June 2017 – May 2019

  • Managed social media strategy and content for 20+ clients across Facebook, Instagram, Twitter/X, and Google Business, driving improved reach and engagement through analytics-based campaigns.
  • Developed and maintained over 50 websites for local and regional businesses using HTML, CSS, JavaScript, PHP, and WordPress.
  • Delivered ongoing website updates, troubleshooting, and custom client-specific enhancements.

Overton Hotel & Conference Center — Media Manager

Lubbock, TX | October 2015 – June 2017

  • Created, designed, and published marketing content across all digital and print channels, including social media, websites, email campaigns, and advertisements.
  • Produced video content and drone footage for multi-channel campaigns.
  • Designed web graphics, print materials, and in-house promotions while supporting the Sales & Marketing Director on major projects.

Loxone U.S. Electronics — Marketing Director, North American Branch

Lexington, KY | June 2014 – February 2015

  • Led all marketing efforts for the smart home automation brand, including web content, email campaigns, social media, and print materials.
  • Implemented SEO strategies to build visibility in an emerging market.
  • Handled event planning, sales support, public relations, and partner communications.

bloc MKTG — Web Manager & Social Media Manager

Lexington, KY | June 2008 – April 2014

  • Managed website content for Anheuser-Busch regional branches across the U.S., including graphic updates, event promotions, and site-wide contests.
  • Directed social media growth and audience development across Facebook, Twitter, Instagram, and Pinterest; optimized and watermarked high volumes of event photography and designed promotional graphics.
  • Allocated monthly budgets and tracked performance market-by-market to maximize engagement.

Let's build momentum

Ready to grow your brand?

Tell me about your project — I'll reply with clear next steps, not a generic pitch deck.

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